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Douglas Park, PhD
Founding Partner

Douglas Park has successfully advised new and established companies on the intersection of strategy, organizational structure and culture, and execution.

He started consulting to technology companies as a PhD student at the Stanford Graduate School of Business after graduating with an A.B., magna cum laude with highest honors in Sociology from Harvard College. After graduating from GSB, Doug taught and consulted to entrepreneurs and executives from around the world while on the faculty of the School of Management at the Hong Kong University of Science and Technology. Doug has helped software, online commerce, health care, social media, manufacturing, blockchain, financial services, investment funds, and consumer products companies solve difficult problems in strategy, corporate governance, and sustainability and social responsibility.

Doug’s calling card is his ability to seamlessly weave together interdisciplinary insights from sociology, economics, law, organizations, and strategy in a practical manner. His interdisciplinary thinking allows him to quickly understand, analyze, and generate uncommon approaches to implementing innovative business models.

Lenn Mendoza
Founding Partner

As a problem-solver, Lenn is fully dedicated to influence every team she engages with, evaluating business risks and potential opportunities in order to achieve the best possible results.

Lenn is a visionary and effective communicator, determined to make an impact in the world through her work and collaborations in the blockchain industry. Her experience with complex products and teams make her an asset to any organization. Innovation and design thinking are her core principles.

Prior to establishing SmartBlock Strategies, Lenn was an advisor to several teams in blockchain, including some ICO’s. She also ran a large product organization inside Hewlett Packard responsible for the transformative efforts behind the biggest split in corporate history into HPE and HPI. She spent several years at Cisco Systems across several strategic innovation teams for video, voice and mobile technologies, including WebEx, TelePresence and Jabber. She was the youngest participant in her class at the Strategic Decision and Risk Management (SDRM) Executive Program at Stanford University, where her coursework focused on risk assessment/management and decision-making. She is passionate about connecting people, ideas and projects in new ways. She has a vision for human advancements beyond technological solutions and for creating new ways to improve the world.

SmartBlock
Strategies, LLC

Driving blockchain value creation powered by human networks.

Innovate
Change
Execute

Our vision is a world where organizations successfully create new strategies and products. Our mission is to make your organization one of them. Our approach to innovation, change and execution emphasizes integrating and coordinating pieces of the organization.

We treat your organization as many parts working together, not individual pieces to viewed separately. We help you connect the dots within your company to take advantage of underutilized skills and synergies. We help you see the forest and the trees, not only the trees.

Blockchain

Our unique interdisciplinary experience is helpful in solving challenges that blockchain companies often overlook. 

What makes SmartBlock different from the rest? 

We put you first. We work with clients in several different verticals within blockchain, applying our deep knowledge of strategy, market positioning, economics, and behavioral sciences. Some of the industries we have expertise in include IoT, Payments, Exchange Ecosystems, Tokenization, Gaming, Influencer Marketing, Commerce Platforms, Entertainment, Healthcare among others. 

Strategy

Strategy is about your how organization creates and captures value. To do this effectively, you must ensure that different parts of the organization can work well together. We work with you to craft a strategy and business model that helps you win now and in the future.

Blockchain

Our unique interdisciplinary experience is helpful in solving challenges that blockchain companies often overlook. 

Innovation

We apply design thinking techniques to help your organization create innovative products and services that reinforce your strategy. Innovation is in our DNA. 

Organizational Change

We apply leadership and group dynamics principles to help you transform the organization’s culture and collaborative practices to create change.

Go-to-market

Go-to-market is about reaching the right audiences for the organization’s strategies and products. We focus on business plans and solution readiness, media coverage, in addition to leveraging relevant user communities to produce an effective platform/product implementation that reflects the organization’s top priorities.

Execution

We use insights from leadership, psychology, and organizational behavior to help you implement your strategies and innovations.

Meet the team
Douglas Park, PhD
Founding Partner

Douglas Park has successfully advised new and established companies on the intersection of strategy, organizational structure and culture, and execution.

Lenn Mendoza
Founding Partner

Over 10 years of experience executing successful product launches for Fortune 50 organizations. Strong focus on operational excellence and transformation.

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